Pilotly Illustration System
Role Freelance Designer, 2023
Client Pilotly
Scope Brand Strategy, 3D Modeling, and 2D Illustration
Collaborators
Nicole Garcia — 3D Modeling
Eric Ruperto — 3D Lighting & Materials
Pilotly is a company built by creatives for creatives and they work with top-tier streamers, networks, studios, and agencies — employing innovative methods for global content and advertising research.
As a freelance designer, I collaborated with the Pilotly team + other designers to create a library of 2D and 3D illustrations for Pilotly’s upcoming website redesign.
Final Illustrations
Process
Competitive Analysis & Brand Deep Dive
The Head of Product and UI/UX Designer at Pilotly requested a variety of 2D and 3D illustrations for their upcoming website redesign. Before we could start the design process, we kicked the project off with a competitive analysis and a brand deep dive to make research-driven decisions for the overall direction of the illustrations.
This involved —
Researching Pilotly’s product offerings and clearly defining each one
Evaluating Pilotly’s competitors and breaking down each brand and their touchpoints
Aligning on Pilotly’s current and potential target audience
Reviewing Pilotly’s brand and our goals for the illustration system
We presented our findings to the Pilotly team and shared our direction for the illustration system
